CBS has agreed to make its shows available for “co-marketing” agreements on MutualMarkets, an exchange that allows Brands and Content Owners to quickly join together and create ads.

Variety published an article on January 4, 2023 by Brian Steinberg, Senior TV Editor, titled CBS Signs Up to Create Ad Deals That Promote TV Shows As Part Of The Pitch.

The article highlights the effectiveness of co-market advertising, putting a powerful new tool in the daily tool kit of brands to reach consumers by leveraging the Content IP (TV SHOWS) they already love. At the same time, the content owners receive a promotional boost for their shows at a time when budgets are under stress. Co-Market advertising is the ultimate win-win.

Read the published article in Variety at:

https://variety.com/2023/tv/news/cbs-mutualmarkets-advertisers-pitch-tv-series-1235478446/