However you ranked this year’s Super Bowl ads, there is no denying the brilliance of PopCorners (owned by Pepisco) and Breaking Bad co-market advertising together. This ad proves the power of co-market advertising when ad creative and cut-through are everything.

By replacing the irresistible taste of PopConners for the illegal substance made by Walter White and Jesse Pinkman, PopCorners tapped into the love of tens of millions of Breaking Bad fans and made this the best and most effective ad in the 2023 Super Bowl.