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How to Find a Content Partner
How to Find Content Partners
Nearly every Super Bowl ad features a celebrity, influencer, TV show or movie. Co-marketing, a proven strategy, capitalizes on the content partners’ fame, credibility, and emotional appeal to maximize ad effectiveness. Given the high stakes and the significant investment involved in securing a Super Bowl ad spot, leveraging content partners is a way for brands to ensure their message resonates with as wide and engaged an audience as possible.
Here’s a step by step guide to find your perfect content partners and ship your campaigns, with MutualMarkets.
1. Build Your Brand
Type in your brand name, website, and brief description and MutualMarkets' AI will identify your brand, including your messaging, positioning, and audience. You can edit, add, or use the provided brief in your profile. Before starting your search, be clear about what you want to achieve through the content partnership. Goals can include increasing brand awareness, promoting a new product, driving sales, or expanding into new markets. Your objectives will guide your choice of content partners and the type of campaigns you'll want to run.
2. Understand Your Audience
Know who your target audience is. MutualMarkets can determine your existing target audience's demographics, interests, and online behavior, or can highlight new opportunities. This will help you identify content partners who already engage with similar audiences. This alignment is crucial for ensuring your message resonates and has a greater impact.
3. Identify Potential Content Partners
MutualMarkets determines the ideal content partners for your brand based off of your messaging, positioning, objectives and audience. You can submit a request to any of the content partners MutualMarkets recommends, or you can select any TV Show or Movie to see how it aligns with your brief.
4. Evaluate Partners
Once you have a list of potential content partners, evaluate them based on:
Score: MutualMarkets will provide an overall partnership score, which can help you determine if this is the right content partner for your brand.
Reach: Consider their follower count, but don't let it be the only factor. Sometimes, content partners with smaller, more engaged audiences can drive better results.
Viewership: High viewership rates often indicate a loyal and active audience, regardless of when the content premiered.
Values: Their content style, quality, and tone should complement your brand's messaging and aesthetic.
5. Submit Request
Upload your brief. Be specific about what your goals are and provide clear details about your campaign. The content partner will receive your product overview, in addition to your brief.
6. Discuss Collaboration Details
Once a content partner accepts your request, discuss collaboration specifics such as the campaign goals, content deliverables, timelines, and compensation. It's important to be clear about expectations and to review the templated contract that MutualMarkets provides.
8. Develop your Creative
Review the pre-approved assets your content partner has provided or request additional ones to incorporate into your creative. Submit your creative for approval, and launch your campaign.
7. Monitor and Measure Results
Track the performance of your content partnerships against the goals you set at the beginning. Use metrics like engagement rates, traffic, conversions, and sales to evaluate success. This will help you understand the ROI of your influencer partnerships and inform future collaborations.
By using MutualMarkets, you can effectively find and partner with your favorite TV Shows and Movies to can help you achieve your marketing objectives and grow your brand.