The Top Marketing Creators You Should be Following on Social Media

Leveraging social media platforms, like Instagram and TikTok, is a requirement for brands to succeed in 2024. But not only are marketing managers using the platforms to drive their own KPIs, they are looking to social media to educate and entertain themselves about their own industry.

Whether you're a seasoned marketer or just starting out, keeping tabs on the top influencers in the industry is crucial. These influencers not only lead trends but also provide valuable insights and inspiration. #Marketingtok is here to stay, and will only continue to grow as marketers look to social media to stay on top of the trends.  Here’s a rundown of some of the most influential marketing personalities you should follow on Instagram

1. Gary Vaynerchuk (@garyvee) Gary Vaynerchuk is a force in the world of digital marketing. Known for his straightforward advice and motivational posts, Gary Vee provides a wealth of knowledge on entrepreneurship, social media, and personal branding. His engaging content and practical tips make him a must-follow for anyone serious about marketing.

2. Neil Patel (@neilpatel) Neil Patel is a household name in digital marketing. As a co-founder of several successful companies, including Crazy Egg and Kissmetrics, Neil's insights are invaluable. His Instagram feed is packed with data-driven advice, marketing strategies, and updates on the latest industry trends. If you want to stay ahead of the curve, Neil Patel’s account is essential.

3. Ann Handley (@annhandley) Ann Handley is a pioneer in digital marketing and content creation. As the Chief Content Officer at MarketingProfs and a bestselling author, Ann shares her expertise through practical tips and engaging storytelling. Her Instagram is a treasure trove of content marketing strategies, writing tips, and personal reflections that inspire and educate.

4. Rand Fishkin (@randfish) Rand Fishkin, the co-founder of Moz and SparkToro, is renowned for his deep understanding of SEO and audience intelligence. His Instagram account offers a mix of industry insights, personal anecdotes, and marketing advice that can help you understand your audience better and refine your strategies.

5. Kim Garst (@kimgarst) Kim Garst is a social media powerhouse. With a focus on social selling and digital marketing, Kim provides actionable tips and strategies that can help businesses grow their online presence. Her posts are a blend of motivational content, practical advice, and the latest social media trends.

6. Mari Smith (@marismith) Known as the "Queen of Facebook," Mari Smith is an expert in social media marketing. Her Instagram is filled with valuable content on how to leverage Facebook and Instagram for business success. From live video tips to engagement strategies, Mari’s advice is indispensable for social media marketers.

7. Joe Pulizzi (@joepulizzi) Joe Pulizzi is a content marketing guru and the founder of Content Marketing Institute. His Instagram feed is a mix of marketing insights, content strategies, and updates on his latest ventures. Joe’s expertise in building audiences and creating compelling content makes his account a valuable resource.

8. Oren John (@orenmeetsworld) Oren John, known as the Internet's Creative Director, is a rising star in the marketing world. With his unique blend of storytelling and practical marketing advice, Oren captivates his audience by sharing behind-the-scenes looks at marketing strategies, brand building, and personal development. His fresh perspective and creative content make him a valuable follow for anyone looking to innovate in the marketing space.

Following these influencers will not only keep you updated on the latest marketing trends but also provide you with the inspiration and knowledge to elevate your own marketing efforts. Their collective wisdom covers a wide range of topics from social media and content marketing to SEO and audience engagement, making them essential follows for any marketer.