News Post

Variety Shines Spotlight on MutualMarkets

In a significant nod to the evolving landscape of television advertising, Brian Steinberg gave an in-depth look at MutualMarkets' groundbreaking co-marketing ad unit for Variety, spotlighting the innovative approach to B-to-B advertising through the lens of Taylor Tomlinson’s new show, "After Midnight." This marks a pivotal moment for MutualMarkets, highlighting our commitment to redefining advertising norms and creating new opportunities for B-to-B and B-to-C marketers.

Taylor Tomlinson has captured the hearts of younger audiences and social media enthusiasts alike, and CBS's decision to host "After Midnight" signals a strategic move to tap into this demographic. More importantly, it opens a new chapter for niche B-to-B advertisers looking to make their mark. Companies like Codingscape, a technology consultancy, are seizing the opportunity to align with Tomlinson's dynamic appeal, opting for digital ads that merge seamlessly with clips from the show, an innovative strategy aimed at showcasing their cutting-edge solutions to a broader, decision-making audience.

Alan Gould, co-CEO of MutualMarkets, expressed enthusiasm about the partnership and its coverage in Variety, noting the unique position of B-to-B advertising within the TV landscape. "The Variety feature underscores the untapped potential of B-to-B advertisers in television. It's a sector ripe for innovation, and with partners like CBS and talents like Taylor Tomlinson, we're at the forefront of this change," Gould remarked.

The traditional TV advertising space, dominated by heavyweights with expansive budgets, is undergoing a transformation. Technology and the rise of streaming platforms have democratized access, enabling regional and niche marketers to gain visibility next to mainstream content. MutualMarkets leverages this shift, employing artificial intelligence to match advertisers with content that resonates with their target demographics, a strategy that not only elevates the advertisers' profiles but also enriches the viewer experience.

Mike Benson, president and CMO of CBS, highlighted the mutual benefits of this collaboration, "Variety’s coverage of our work with MutualMarkets brings to light the synergies between innovative B-to-B marketing strategies and our programming. It's about creating win-win scenarios where advertisers get noticed, and our shows attract new viewers and sponsors."

This signals a broader industry recognition of the need for more inclusive advertising models. By showcasing MutualMarkets' efforts to bridge the gap between B-to-B and B-to-C advertising, Variety underscores the pivotal role of innovative platforms in shaping the future of TV advertising.

As we reflect on the significance of this, it's clear that MutualMarkets is not just facilitating new advertising opportunities; we're leading a cultural shift in how B-to-B and B-to-C marketing is perceived and executed in the television industry. This recognition is a testament to our vision, the partnerships we've cultivated, and the innovative strategies we're implementing to ensure that companies of all sizes can leverage the power of TV to reach their audience.

In the wake of Variety's spotlight, MutualMarkets is more committed than ever to pushing the boundaries of advertising, fostering collaborations that benefit all stakeholders, from broadcasters and advertisers to the audiences they serve. This is just the beginning of our journey to revolutionize B-to-B advertising, and we're excited for what the future holds.

Unlock Co-Marketing With MutualMarkets

Co-marketing is one of the best options for engaging a new audience, generating sales, and achieving your campaign goals. MutualMarkets AI powered platform analyzes not only your business, but vast amounts of data to identify the most relevant co-marketing partners for your business. We take into account factors such as industry relevance, customer demographics,  and brand values to ensure a seamless and effective collaboration. Once we’ve identified your perfect  partners, we connect you with them directly so you can create break-through campaigns.